ABOUT

AAsher

Who Is HE?

 

Aasher, born Asher Calvin-Peter Jones in 2001, is a Washington DC-via-Charlotte hip-hop artist known for his exceptional storytelling and dynamic flows. Starting his musical journey at four, Aasher transitioned from playing drums to creating genre-bending hip-hop by the age of 14.

In 2020, amid personal health challenges and the global pandemic, Aasher drew inspiration from artists like Nina Simone, Kendrick Lamar, and Michael Jackson. This period of reflection led to his project, "S.H.I.F.T," released in 2022 through EMPIRE. The project gained 171,000 streams in its first week, reaching the Apple Music Hip-Hop Top 200 Albums Chart and leading to a sold-out headline tour.

Aasher's latest project, "NÜ ERÄ," dropped in February 2024, showcasing his innovative blend of sounds and storytelling. The album's standout single, "Me and My Mistress," received widespread acclaim and solidified his reputation as a versatile artist.

Scheduled for release on July 26, 2024, "Sincerely, Your Better Half" explores themes of relationships and ego. The album features collaborations with Bri Latrice, 10k10ways, and Shel B, and production from notable names like Baby Keem and Sadonte Pearce. The single, "Behind the Mask" and highlight Aasher's growth and emotional depth.

From his early beginnings to his upcoming project, Aasher continues to push creative boundaries and connect deeply with his audience. As he rises in the hip-hop world, Aasher is definitely an artist to watch.

sincerely, your better half.

Aasher

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Experience "Sincerely, Your Better Half" by Aasher, arriving July 26th. This debut LP is a captivating exploration of ego, growth, and personal evolution. Critically hailed by Pitchfork and Complex, it weaves introspective lyrics with genre blending production. This is a must-hear album!

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sincerely, your better half.: Sincerely Vinyl
  • sincerely, your better half.: Sincerely Vinyl
  • sincerely, your better half.: Sincerely Vinyl
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$30.00

Experience "Sincerely, Your Better Half" by Aasher, arriving July 26th. This debut LP is a captivating exploration of ego, growth, and personal evolution. Critically hailed by Pitchfork and Complex, it weaves introspective lyrics with hypnotic beats. Discover Aasher's transformative storytelling in this must-hear album!

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SLIMREAPER Hoodie
  • SLIMREAPER Hoodie
  • SLIMREAPER Hoodie

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$75.00

Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

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EGO Eco Tote Bag
  • EGO Eco Tote Bag
  • EGO Eco Tote Bag

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$45.00

Say goodbye to plastic, and bag your goodies in this organic cotton tote bag. There’s more than enough room for groceries, books, and anything in between.

• 100% certified organic cotton 3/1 twill
• Fabric weight: 8 oz/yd² (272 g/m²)
• Dimensions: 16″ × 14 ½″ × 5″ (40.6 cm × 35.6 cm × 12.7 cm)
• Weight limit: 30 lbs (13.6 kg)
• 1″ (2.5 cm) wide dual straps, 24.5″ (62.2 cm) length
• Open main compartment
• Blank product sourced from India

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KILL IT Oversized t-shirt
  • KILL IT Oversized t-shirt
  • KILL IT Oversized t-shirt
  • KILL IT Oversized t-shirt
  • KILL IT Oversized t-shirt

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$45.00

Embrace the versatility of the Oversized faded t-shirt, designed for those who appreciate the art of layering and creating unique outfits that effortlessly fuse modern trends with a hint of nostalgia. Its loose fit allows you to play with textures and proportions, giving you the freedom to express your personality through your style.

• 100% carded cotton
• Fabric weight: 7.1 oz. /yd. ² (201.28 g/m²)
• Garment-dyed, pre-shrunk fabric
• Boxy, oversized fit
• Dropped shoulders
• Wide neck ribbing
• Tear-away label
• Blank product sourced from China

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